My Services

Need some marketing support? Big or small, I am here to help. My services can be combined on a retainer basis or hand-picked separately for any project based needs.

My philosophy on marketing: "I will never waste your money". I am performance and KPI driven -- everything I do must earn efficiencies in traffic and return on revenue. At the end of the day, my job is as much of a science as it is an art!

Paid Social

Looking to reach new customers?

Set up FB Business Manager and Ad Account profiles
Connect and manage product feeds
Create campaigns based on business KPIs
Develop creative and copy
Optimize spend and delivery
Provide analytics and reporting

Analytics

Need more visibility?

Help set your marketing KPIs for your business
Monitor progress and pacing
Analyze Google Analytics, Google Ad Words, SEM Rush, FB Analytics, Google Trends, CRM Data, Email Data
Define audiences
Breakdown UX behavior
Produce comprehensive marketing reports on a weekly, monthly, quarterly or campaign basis

Marketing Strategy

Not sure where to start?

Help identifying your KPIs
Create your marketing roadmap
Establish revenue projections
Set up budget flowchart
Set up your Business Suite
Set up your site tagging
Build your marketing funnel

Email & SMS Marketing

Need to stay in touch with Returning Customers?

Set up automated email flows
Design and build emails
Segment audiences
Provide performance reporting

Brand Strategy

Need a buzzy BIG idea?

Create ideation decks with marketing activations that can be executed on by your internal teams
Provides idea concept, list of potential vendors, rough budgets, 360 strategy and ways to scale impressions.

Trend Hunter

Looking for inspiration?

I am an avid shopper and fashion enthusiast
Will help identify color pallets and seasonal trends
Travel to source fabrics, tassels, artwork and techniques
Create mood boards for design inspiration

Paid Search

Need to get in front of customers at the right time?

Work with search agencies to develop paid search campaigns
Manage day to day operations with agency through optimizations and ROAS accountability

Ecomm Website Build-outs

Need a website or just want a refresh?

Build standard Shopify e-commerce websites ground up and will turn over the keys to you to get started
Develop all your policy pages, make sure that the website is compliant to CCPA and GDRP
Train you and your team how to use and maintain the Shopify back-end and make edits yourself

Organic Social

Need a hand keeping up with social?

Develop social strategies for Instagram and Facebook
Create mood boards
Coordinate on-site content shoots
Shoot ad-hoc content for feeds
Creative asset management
Calendar scheduling and posting
Growth and engagement analytics

Website Maintenance

Need help running your e-commerce?

Schedule Product Uploads
Maintain image consistencies
Set visual merchandising
Web optimizations
Write SEO rich copy
Create SEO blog posts

Branding & Performance Display

Need help creating media plans?

Work with media agencies to review and negotiate media buys on your behalf
Run your performance* display campaigns with UTM tracking on self-service platforms
Provide full reporting
Crop and layout banner assets

Affiliates & Referral

Need more web exposure or word-of mouth buzz?

Set your business up on Peperjam affiliate network
Manage your affiliate incentives and network
Set up a referral program for your Shopify store
Will help get this integrated in key parts of the customer journey